Ray on August 14th, 2008

Mobile communications firm Orange launched an ad campaign in the UK this month.
The ad campaign (TV, outdoor and print) focuses on the theme of “I am”, as in I am who I am because of everyone. You can see the ads I am talking about on this description of the campaign, here.
There are billboards [...]

Continue reading about Search phrase navigation arrives in the UK

Ray on April 8th, 2008

Lets imagine, for a moment, that you are a bricks and mortar retailer selling classic car spare parts in London, England and you want to set up a website. The chances of you finding even a remotely generic domain name at a reasonable price is negligible. So you decide to go with something like DavesCarSpareParts.com. Its not a great [...]

Continue reading about Keywords are back but this time its serious!