Comments on: Spectacular .net or a so-so .com – which should you chose for your business? http://www.domaining.org.uk/2007/12/10/spectacular-net-or-a-so-so-com-which-should-you-chose-for-your-business/ Buying, selling, developing and making money from domain names Tue, 02 Mar 2010 04:08:12 +0100 http://wordpress.org/?v=2.8.4 hourly 1 By: » .com versus .net : Domain Bits http://www.domaining.org.uk/2007/12/10/spectacular-net-or-a-so-so-com-which-should-you-chose-for-your-business/comment-page-1/#comment-931 » .com versus .net : Domain Bits Mon, 07 Jul 2008 04:03:48 +0000 http://www.domaining.org.uk/2007/12/10/spectacular-net-or-a-so-so-com-which-should-you-chose-for-your-business/#comment-931 [...] has done an interesting post on whether a business on a limited budget should get a category killer .net domain name or a more modes.... While he states that it’s in the individual business’ choice, he does lean heavily [...] [...] has done an interesting post on whether a business on a limited budget should get a category killer .net domain name or a more modes…. While he states that it’s in the individual business’ choice, he does lean heavily [...]

]]> By: Alexa raad http://www.domaining.org.uk/2007/12/10/spectacular-net-or-a-so-so-com-which-should-you-chose-for-your-business/comment-page-1/#comment-173 Alexa raad Fri, 14 Dec 2007 17:09:06 +0000 http://www.domaining.org.uk/2007/12/10/spectacular-net-or-a-so-so-com-which-should-you-chose-for-your-business/#comment-173 Ray, Thanks for your post. The part I would like to address is this: "Inevitably, the more the .net or .org site is marketed, the more traffic is sent to the .com, however, the problem is that the .com domain may well resolve to a competing business’s website" And since .net is not part of my domain (pardon the pun) I will stick addressing the marketing of .org. No doubt, many organizations, companies and individuals have bought a .org as a protective measure or because it was "available". And if .org is or would be marketed as just a commodity ( a namespace that happens to have available inventory) I would agree with you. However, that is not happening, nor will it happen as we market .org as a distinct brand more and more. .org is being marketed NOW as a valuable and trusted address (independent of the .org registry) Have you seen/heard the TIAA-CREF ads? The ads focus on their .org address as a mark of distinction. Their site is www.powerof.org BTW - they did their homework and research before deciding on this marketing strategy. Stay tuned, you will be hearing about .org in new and interesting ways, that ATTRACT traffic, not leak it. Alexa Raad CEO .Org Registry Ray,
Thanks for your post. The part I would like to address is this:
“Inevitably, the more the .net or .org site is marketed, the more traffic is sent to the .com, however, the problem is that the .com domain may well resolve to a competing business’s website”

And since .net is not part of my domain (pardon the pun) I will stick addressing the marketing of .org. No doubt, many organizations, companies and individuals have bought a .org as a protective measure or because it was “available”. And if .org is or would be marketed as just a commodity ( a namespace that happens to have available inventory) I would agree with you.

However, that is not happening, nor will it happen as we market .org as a distinct brand more and more. .org is being marketed NOW as a valuable and trusted address (independent of the .org registry) Have you seen/heard the TIAA-CREF ads? The ads focus on their .org address as a mark of distinction. Their site is http://www.powerof.org BTW – they did their homework and research before deciding on this marketing strategy.

Stay tuned, you will be hearing about .org in new and interesting ways, that ATTRACT traffic, not leak it.

Alexa Raad
CEO
.Org Registry

]]> By: Jeff http://www.domaining.org.uk/2007/12/10/spectacular-net-or-a-so-so-com-which-should-you-chose-for-your-business/comment-page-1/#comment-164 Jeff Tue, 11 Dec 2007 02:25:41 +0000 http://www.domaining.org.uk/2007/12/10/spectacular-net-or-a-so-so-com-which-should-you-chose-for-your-business/#comment-164 Hi Ray, That's an excellent write up - thanks so much for sharing your opinion. I think that the empirical evidence shows that endusers actually do what you recommend. I'm not sure that would be my choice, but I come from an SEO background and have seen firsthand the power of exact match domains in getting a site ranking. But you've got to go with what people actually do, not what you think they should do! Hi Ray,

That’s an excellent write up – thanks so much for sharing your opinion. I think that the empirical evidence shows that endusers actually do what you recommend. I’m not sure that would be my choice, but I come from an SEO background and have seen firsthand the power of exact match domains in getting a site ranking. But you’ve got to go with what people actually do, not what you think they should do!

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